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 | | What has neuroscience got to do with branding? The link may not be immediately obvious, ... more » |
| |  | | "Managing Brand: A Contemporary Perspective" takes a fresh new look at ... more » |
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|  | | Companies today face a dilemma in marketing. The tried–and–true formulas ... more »
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| |  | | The way that the advertising industry operates has changed greatly in recent years. ... more » |
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|  | | The brand has pervaded the entire field of human existence, filled every corner ... more » |
| |  | | "Competitive Success: How Branding Adds Value" explains how companies ... more » |
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|  | | Publisher: BH Publication 2, 2009 In today's highly competitive market, many destinations - from individual resorts ... more » |
| |  | | Lots of us have ideas we think would make great businesses, yet most of us never ... more » |
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|  | | This book features a fascinating and comprehensive examination of the different ... more » |
| |  | | 'Luxury is a necessity that begins where necessity ends' These words spoken by Gabrielle ... more » |
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Hit of the day
 The University Edition contains the same key chapters as Valuation Fifth Edition ... more »Publication 5, 2010 Price: 279.00 złavailable
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Recommend to your friends
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